DNA’s next-generation TV service will use the Hibox Aura platform as the base for all video applications. With ready-to-use integrations and mature APIs, the platform allows application developers to easily build and deploy video applications on multiple devices.

DNA TV will offer an innovative program-centric approach, allowing subscribers to view and record TV programs with unprecedented ease of use. Furthermore, the service will provide the users with compelling content recommendations based on their viewing preferences.

“It is a pleasure to work with the people at Hibox and the Aura platform. Development is straightforward, efficient and predictable. The platform has many of the features we need built-in, making the development fairly incremental, which then helps to improve the quality and pace of development as well as budgeting,” says Pekka Jääskeläinen, who is responsible for the entertainment service platforms development at DNA Plc.

Staffan Granholm, CEO of Hibox, adds: “We are thrilled to work with DNA as they are pioneering a new type of TV service in Finland. With a crystal-clear focus on content discovery and ease of use we believe DNA will be able to offer a totally new TV experience to its TV subscribers.”

DNA will also use the Hibox Aura platform for real-time app configuration and content management. This means that DNA can easily make real-time modifications to promote popular content to the subscribers.

The Aura Platform and DNA's TV Service at IBC 2019

Hibox will be exhibiting the Hibox Aura platform and DNA’s TV service at IBC in Amsterdam on September 13th to 17th, come see us in stand 14.A17. To book a meeting, please contact us at sales(at)hibox.tv.

About Hibox

Hibox Systems is a global provider of advanced interactive information and entertainment solutions for consumer and commercial applications. Hibox designs and delivers TV solutions for a wide range of industries including telecom operators, media companies, hotels, hospitals and cruise ships. Hibox is privately owned with headquarters in Turku, Finland. Follow us on Twitter hiboxtv and on Linkedin.

About DNA

DNA is a Finnish telecommunications group providing high-quality voice, data and TV services for communication, entertainment and working. DNA is Finland's largest cable operator and the leading pay TV provider. Our mission is to provide products and services that make our private and corporate customers' lives simple. As a telecommunications operator, DNA plays an important role in society by providing important communication connections and by enabling digital development. DNA was ranked as Finland's best place to work in 2019 in the Great Place to Work survey’s large companies category. In 2018, our net sales were EUR 912 million and our operating profit EUR 139 million. DNA has more than 4 million subscriptions in its fixed and mobile communications networks. The Group also includes DNA Store, Finland's largest retail chain selling mobile phones. DNA shares are listed on Nasdaq Helsinki Ltd. For further information, visit www.dna.fi or follow us on Twitter DNA_fi and Facebook.

Media contacts

Staffan Granholm, CEO
Hibox Systems Oy Ab
+358 50 581 2968
staffan.granholm(at)hibox.fi

DNA Plc.
DNA Corporate Communications
+358 44 044 8000
communications(at)dna.fi